Tazo Tazo

The design shows Konkan through simple illustrated elements of its landscape and culture, with fruits illustrated for easy identification. The bottle is kept transparent to reveal the natural colour of the juice, highlighting its purity and absence of added sugar, preservatives, or artificial flavours. TazoTazo is a packaging design project for a cold-pressed juice. Inspired by the native fruits of the Konkan region. The name is derived from the Konkani word ‘tazo (ताझो)’ which means Fresh. The project explores the idea of flavours from the red soil of Konkan. Fruits such as Kokum, Jamun, Karvanda, Raw Mango, Bilimbi and White jamun.