Identity Design
Swirrel Gymnastic Club
Swirrel Gymnastic Club is a rhythmic gymnastics club where children are trained in movement, balance, and co-ordination, using props like ribbons to develop flexibility, control, and rhythm.The brand is inspired by a squirrel’s playful agility and quick, flowing movements. The name Swirrel combines ‘swirl’ and ‘squirrel’, reflecting this rhythm, while the ribbon expresses it through smooth, continuous motion, where every movement begins to flow.Purple-blue and pink reflect energy and grace. Rounded typography, with thick and thin strokes, follows a flowing movement inspired by the ribbon.
