Identity Design
Prince Of Chicken
Prince of Chicken is an Indian fried chicken brand that elevates comfort food with a distinct sense of luxury. The brand is defined by a minimal yet powerful visual identity, designed to feel both premium and memorable.
At the core of the identity is a unique crown formed from chicken drumsticks, a bold symbol that captures the brand’s royal character while staying rooted in its product. A classic serif typeface reinforces this idea, adding a layer of tradition and sophistication.
The color palette of warm ochre, deep maroon, and scarlet red brings richness, warmth, and spice to the brand. Together, these elements reflect not just flavor, but depth and indulgence, positioning Prince of Chicken as a refined take on everyday comfort food.
