Peli Deli

Peli Deli is a premium coastal seafood restaurant based in Goa, operating as a franchise of an American seafood chain, centered around a fun, social, and slightly messy dining experience. Its visual identity draws from the lively, expressive spirit of seaside dining, translated into a bold and playful design language.

The logo combines a pelican, bowl, and fish tail into a single cohesive mark, inspired by the pelican’s natural form. Its throat pouch acts as a bowl used to catch and hold fish, creating a distinctive and memorable symbol. Rounded, bold typography enhances the brand’s friendly and approachable tone while adding a sense of softness and rhythm.

The color palette is inspired by seafood and spice. Vibrant reds and blues evoke heat, freshness, and coastal energy, while also referencing the American flag to reflect the brand’s roots.