Identity Design
Blazzin
Blazzin’ is an Indian street food brand that brings the bold, spicy flavours of India to people living abroad. It recreates the authentic taste of home through dishes inspired by different regions across the country. The brand is made for both Indians who miss real Indian food and for locals who want to experience the richness and heat of Indian cuisine.
The logo and color palette of Blazzin’ are designed to work together as one cohesive identity. The logo combines a chilli and a pan to form a flame, capturing the movement and energy of food being cooked on a street food setup.
The red color represents spice and heat, making the brand feel vibrant and intense, while the dark brown is inspired by raw Indian spices, adding an earthy and authentic touch. Off-white is used to balance the overall look, keeping it clean and allowing the logo to stand out clearly.
